Goodyear Tire and Rubber Company

The Goodyear Tire and Rubber Company was founded by Frank Seiberling in 1898 on the Little Cuyahoga River in Akron Ohio. He borrowed thirty five hundred dollars from his brother-in-law to start the company. The company was named after Charles Goodyear who discovered the rubber vulcanization process in 1839. The company started to build their first factory in 1902 in Akron. In 1903 Paul Litchfield, a factory manager received a patent on the tubeless tire. In 1904 the company became a leader in automobile, carriage, and bicycle tires. In 1909, the company became involved in making airplane tires. Goodyear employs 73,000 people in 22 countries and operates 53 facilities globally. Goodyear Tire and Rubber Company’s mission statement is â€Å"To increase the value of our brands for everyone with market driven innovation, delivering the highest quality tires, related products and services, for our customers and consumers†. Strengths Goodyear has evolved as a leader in tire manufacturing and retreading across the globe. The company is the third largest tire company in the world with revenue surpassing twenty billion dollars. Goodyear is the best-selling tire in North America. Goodyear has very strong growth potential in all markets. This is a positive strength because competition is fierce and there is no room for error in the tire business due to the low profit margins on tires. Goodyear remains very profitable despite competition and that has Goodyear in a strong position for future plans and innovations. Goodyear has a strong liquidity position in the market. In the last couple of years Goodyear has advanced their position and had strong revenue streams to bolster their short and long term goals. Over the first three months of 2013 Goodyear’s revue was at a record 5. 5 billion dollars. Goodyear managed to achieve this even when raw materials and weaker demand was present. This demonstrates that Goodyear is financially sound, beating out competition to remain on top of tire industry and also proves its positive leadership and goals are on target in today’s market. Weakness One of Goodyear’s weaknesses is Debit. While Goodyear is seeing a rise in revenue and profits they still carry a large debit from recent years. On April 19th, 2012, Goodyear Tire and Rubber Company announced that it has completed a refinancing package of its U. S. credit facilities. These changes include increasing the company’s existing 1. 5 billion dollar existing revolving credit to two billion dollars and the maturity date has been increased to 2017. The company’s pre-existing 1. 2 billion dollar loan was extended until 2019. This is good news for Goodyear but still leaves them with a lot of debit to reduce in the future. They should be able to reduce this debit with the strong earning they are making and with new introductions of tires coming to market at this time. Another weakness of Goodyear is weaker overseas demand. As most of Europe is in a recession and many countries have severe unemployment, tire sales are down. This not just a problem for Goodyear but for all tire manufactures. Goodyear must analyze their overseas market strategy and take new measures to improve sales and remain profitable. Once a strategy can be put in place to remain a strong contender in Europe, Goodyear will see positive gains once again. Goodyear can minimize losses by reducing inventory and plant operation costs to make it more efficient than ever to keep their presence and name recognition at the forefront in the tire industry. Opportunities Goodyear has many opportunities to expand and gain market share worldwide. The Asian market is growing leaps and bounds and more people are able to purchase vehicles than ever before. The opportunities in these markets are quite great, and Goodyear will be there. With a solid global strategy, including manufacturing plants overseas, Goodyear is in a solid position with a large market presence already. Goodyear realizes the expanding market in Asia and is attacking on all sides with marketing and rebate campaigns to capitalize on the growth that is there for the taking. If Goodyear stays aggressive, they will surely reap the benefits. Another opportunity for Goodyear has been their new innovation centers in Akron Ohio and Colmer-Luxembourg. These new centers are developing new tires that are being highly praised and wanted, like the new Goodyear Assurance fuel Max tire that has 27 % less rolling resistance than conventional tires. The new Ultra grip 8 has more and stopping power than any tire on the market. With these new innovations and slim line operational costs, Goodyear is poised to be a market leader and very possibly will move up from the number three position they currently hold, and with the way the company is being run at this point, that is a definite possibility. Threats The highly competitive market is a big threat to Goodyear on all accounts. Bridgestone is the largest tire and rubber company in the world with sales over 35 billion. Michelin Tire Company is the second largest tire company in the world and both of these companies are threats to Goodyear in sear size and operation. There are other tire manufacturers, but these two are Goodyear’s biggest threats today. These large companies have great leadership and facilities to have the positions in the world market that they do and are very competitive in nature. These companies can lower prices to gain market share without making money for a short time and cut Goodyear’s market down, affecting the profits at Goodyear. Has this been done? Well nobody is pointing fingers, but there have been some fierce tire sales to accomplish increased market sales. Other threats that Goodyear faces are the lower cost tire manufactures. Other leading tire manufactures are selling tires at lower prices to gain a foothold in the market. These tires are good tires, but may lack the quality and reliability of a Goodyear tire. However with a tight economy, people sometimes will go with a cheaper tire to save money even if the tire will not give them the mileage and quality of a Goodyear. These companies can affect the over market share and profit at Goodyear. At a time when things are tough, people may choose these lower cost tires over Goodyear’s product, but Goodyear also has lower cost tires on the market to combat this, such as Dunlop and Kelly-Springfield brands. Summary Goodyear Tire and Rubber Company can capitalize in any market for tires, from high performance tires to lower priced economical tires. Goodyear has strong liquidity, multiple manufacturing plants and retreading facilities around the globe to compete in a very competitive market and has done well in the last couple of years in reducing operational costs and offering tire rebates, to place them in a great position for future growth. If Goodyear holds to its mission statement of delivering high quality tires at a great value, Goodyear will continue to prosper. References Goodyear Corporate website (2012). Retrieved from: http://www.goodyear.com/corporate/about/ Cars Direct, (2009, August 17). Retrieved from: http://www.carsdirect.com/car-repair/the-7-best-tire- companies-out-there Ranker, (2012), Retrieved from: http://www.ranker.com/list/world_s-top-10-tire-manufacturers-by-2010-revenue/micksgarage TR & W, (2010) Retrieved from: http://www.tiresrimsandwheels.com/top-tire-manufacturers/ Market Research.com. (2009, December, 31) Retrieved from: http://www.marketresearch.com/map/prod/2532908.html Consumer reports, (2012, April), Retrieved from: http://www.consumerreports.org/cro/tires/buying-guide.htm Event Brief of Q1 2012 Goodyear Tire & Rubber Earnings Conference Call – Final Fair Disclosure Wire (2012, April). Quarterly Earnings Reports. Retrieved from: Database: Points of View Reference Center

A Doll’s House Essay

Perspective of A Doll’s House Henrik Ibsen’s A Doll’s House uses emotional conversations to depict a family living in false emotional circumstances and having to come to terms with reality. The title A Doll’s House describes the facade of a family living in a nice house. The platitude â€Å"All that glitters is not gold† means that not everything that looks good on the outside is not good on the inside, like a doll’s house. In the first part of the play, Nora’s old friend from school, Mrs. Linde arrives impromptu. Nora is very fast to describe to her what a good life she has; â€Å"So you are quite alone.How dreadfully sad that must be. I have three lovely children. You cannot see them just now, for they are out with their nurse† (7). This shows how important it is to Nora to keep up her facade of having a nice home and a good life. It’s also makes a distance between the two women's lives, even if Mrs. Linde tells Nora ab out her poor family situation, Nora still brags. During the conversation, Nora tells Mrs. Linde about her secret; that she has borrowed money from Krogstad, one of the bankers in town, to help her husband Torvald a long time ago.Torvald does not know anything about the loan and Mrs. Linde is surprised about it and she thinks Nora should tell him about it. Nora answers; â€Å"†¦ And besides, how painful and humiliating it would be for Torvald, with his manly independence, to know that he owed me anything! It would upset our mutual relations altogether; our beautiful happy home would no longer be what it is now† (12). This reflects the old sight of male and female position in the home or relation; the man is the one who should be responsible for the income and be independent. The female part is the opposite.The last sentence from Nora, demonstrates once again how important it is for her that her life looks perfect from the viewer’s sight. Nora is in a very hard situ ation with Krogstad because of the loan she took a long time ago. Krogstad behaves insipid against Nora in the middle of the play, when he threats her to tell Torvald about the loan. She talks to Dr. Rank, an old friend of the family, and she is very close to betraying her big secret, but instead she just informs him; â€Å"You can do nothing for me now. Besides I really don’t need any help at all. You will find that the whole thing is merely fancy on my part.It really is so-of course it is! † (41). From this we learn that Nora changes her sight of her self. She acts very clearly to Dr. Rank for many reasons, for example to get rid of Dr. Rank’s curiosity and also to convince her self that she has done the right thing and that everything is going to be fine. It also shows one of her first steps into her independence. In the end of the play, Nora realizes that her life is not real, is not perfect, is not fantastic; it is just like a dream story from outside like she always wanted her life to be – but she is not satisfied.Nora decides to tell Torvald about how she feels and she forces him to talk with her seriously; â€Å"I say that we have never sat down in earnest together to try to get at the bottom of anything. † Torvald answers â€Å"But, dearest Nora, would it have been any good to you? † (66). It looks like Torvald doesn’t think Nora has her own thoughts, or her own willing. He does not listen to her or maybe he does not want to listen to her. Nora continues to inform Torvald about her feelings, about how he and her father have made a big sin against her. â€Å"It is your fault that I have made nothing of my life† (66).Nora is much older now then she was when she first met Torvald, and she has changed during the years. Both of them play their roles very well and it is not only Torvald’s fault that she has not been able to do something of her life. When it comes to someone’s life, it is very much up to the person herself. Nora tells Torvald that she has never been standing on her own feet, â€Å"I have been your doll wife, just as at home I was Papa’s doll child; and here the children have been my dolls. I thought it great fun when you played with me, just as they thought it was great fun when I played with them.That is what our marriage has been, Torvald† (67). Ibsen describes how Nora gets an insight about which kind of life she lives. The image pattern of Nora shows a change comparing of the beginning of the book when she brags in front of people. The three children stand for happiness but Nora does not seem to have a close and genuine relationship to them. It is just a scene. Nora comes to a point in her life when she understands that she lives an unreal life and she has to do something about it. Ibsen shows that she is able to take the step out of the marriage like an independent person.Everyone thinks she lives her life like a doll in a perfect home. Ibsen’s choice of title is both good and ironic; good because it brings thoughts to the perfect family-life, and ironic because the play tells about how the inside of the house; the family, the marriage, the relations etc. , struggles with a lot of problems in contrast to the facade. One of Ibsen’s messages about marriage and family is to manage to be happy together, everyone has to take care and understand herself before she can take care of others. When a person is independent and safe on her own, she is able to love and take care of her true love and family.

Of mice and men typicallity Comparison Essay

How typical is this passage of the ways in which Steinbeck uses detail to make readers think about events and characters? (27) This passage contains many techniques and figurative details typical of those Steinbeck has used throughout the novel Of Mice And Men. For example the use of light to suggest what is about to occur, reflecting the mood of the writing accompanying it completely. For example â€Å"sun streaks high†¦light†¦soft† has a very deep meaning, and goes along way to suggest what is to occur in the scene; with the height of the sun metaphorically showing the lateness of the hour for someone in the novel. Here it is almost certainly used to show what is to become of Lennie, with the light from the sun, the source of all life on earth fading and growing weak, implying metaphorically that his life is nearing its end; that his time at the ranch is about to be cut short, just as it had in every job that had preceded them. The use of natural imagery to show inevitability is not an unusual occurrence in this novel, with the â€Å"narrow beams of light† that are referred to here as â€Å"sun streaks† used earlier in this scene, during the discussion between Lennie and Curley’s wife used to portray prison bars, suggesting this time that it is impossible for her to escape her fate, that just like so many other times in this novel, death is inevitable. The way that Curley’s wife has been portrayed throughout this novel, as a flirt and trouble maker, is explored here in a very interesting way, with Steinbeck taking advantage of what had taken place to her to offer an element of alternate interpretation on her character; allowing her, through death, to tell her own story; a very different one to the one woven by the ranch hands. One the one hand how she was in life is stated obviously and with no hint of delicacy, the â€Å"meanness and ache†¦attention† that was apparently shown on her face offering a very simple look upon the superficial side of her character, but written in an ironically superficial style, allowing for the first time a hint at her true self to be displayed; a side that had by no means been explored before hand. In death, it seems that Steinbeck wanted to show how she could have been, how she and other women perhaps would be if not for the distraction, if not for the false sense of purpose installed in their heads by men. In death she is alone, alone with no need for the make up, the glamour or the sense that she is inadequate. When she has no one to impress, when there is no one left for her to aspire to or feel a need to impress she is â€Å"pretty and simple†, â€Å"sweet and young†, a far cry from the â€Å"jail bait† that she was referred to earlier in the novel. This viewpoint is one that was not offered by Steinbeck whilst she was alive, and so from that point of view this extract is highly atypical, and is the sole place in the novel that offers a chance to look upon women caught up in such situations as equally unfortunate and suppressed as the men that shared their fate. The briefness of this idea in the novel is deliberate, showing the discrimination women suffered from in the 1930’s – an idea explored consistently throughout this novel. The use of animalistic imagery is also highly typical of the novel, with the use of the â€Å"Shepard bitch† and the â€Å"pigeon† in this scene highly typical of the novel. Steinbeck uses these animals in a way as such to show that they appear to have a degree of intelligence, an ability to feel foreboding where as Lennie, who was also subjected to anthropomorphosis by Steinbeck, and yet had no power to see what was to occur, no power to leave when was necessary â€Å"the pigeon circled then flew out† , † the bitch†¦caught dead scent†¦scampered away†. In short lennie, despite all his characteristics, possesses less ability to asses a situation and its dangers than the simplest of animals. This is a confusing message, as he is presented with many animalistic qualities throughout the novel, however it is justifiable in that he is portrayed, crucially through metaphor as almost animalistic (â€Å"paw like hands†): He retains features and certain characteristics, and yet possesses none of the survival instinct, none of the ability to interpret a situation, no sense of flight and/or fight (shown by his need to be instructed to harm Curley in the barn († go on Lennie, fight back you crazy son of a bitch†)). He is innocent as the purest of animal, the simplest of minds, and yet this seemingly perfect existence has catastrophic effect on the lives of the two men – he is incompatible with human life, with society and as such he is tragically driven from it by the man who gave so much in an attempt to integrate him, his counterpart George. The demise of Lennie, the nature of it and the inevitability of such an occurrence are also highlighted through use of animals, giving more evidence to the typicality of this extract in comparison to the rest of the novel. Candys dog is slain by a third party, and the greatest regret of candy is that he did not take his own dogs life. The similarities between the fates of the dog and lennie are blinding and it is through this that it is made tragically evident what is to occur to lennie, and who it must be to do it: George must be the one to end his suffering, the one to send him to a better place, one where perhaps, he will be compatible. Steinbeck follows the conformations of descriptive writings with his work, and appeals to the senses of the reader in order to create the desired effects. He did so during the scene of the murder, where the minutes running up to, and the time immediately thereafter containing no sound, only a deadly silence with not even an animal present to disturb the deathly silence. He does so here too by manipulating the effects of sound, and the constant of time, deliberately altering their behaviour perhaps with ironic motive; if only there had been people present outside to cause noise at the time of the murder, someone to hear her scream; if only there had been a possibility for time to stand still, for enough time to pass in the barn for George to come and rescue Lennie, as he has done so often before. The need to silence the noise outside, the omission of even a whimper from the puppies who were present in the barn suggests such a motive is possible, and that here, like in so many other places in the novel, the sound, or the lack of it, is highly relevant. Just as the â€Å"heron swooped silently† to catch the wriggling water snake, so here silence prevails, a silence that shows intention on Steinbecks part, tragedy on the part of Lennie and is a perfect reflection of the readers mindset in reading the scene; aware what was to occur there, perfectly capable of deducing from the many escalating signs that it was coming, and yet still silenced by the reality of something so innocent as Lennie committing such an atrocity. The use of sound and time then is not merely a typical feature this passage shares with the rest of the novel; it is an integral feature that naturally they all have in common.

Copyright, intellectual property and innovation Essay

Copyright, intellectual property and innovation - Essay Example It can be difficult for a developer to prove a new piece of software is theirs, especially when an unscrupulous competitor starts claiming they made it, and claiming huge amounts of money from the developer. Property rights are a complete nightmare for the small company or ordinary person who simply wants to develop software for its own sake and wishing to make a small profit while doing so. Copyright is one area of protection that should be straightforward, but it is not. Patenting software seems a good idea, but this can be difficult, time consuming and expensive. Intellectual property rights means’ software has to be proven to be unique, which is not always possible at the start of a project where such thinking may not even occur. For as the project begins, from the moment the first code is written and an idea aired, there is the danger of theft. For the public who want to use the software, there are problems not of their making in all the property rights, such as serious t ime delays in getting something up to date and useful for them. Intellectual Property Rights (IPR) have only been in existence since 1967, and software has only been recognised as needing protection since the late 1970’s, before that it was not considered very important and was usually supplied by the company who built the hardware as a complete entity. Once it was realised that software could be a separate product with its own market value, and then it started to become important to protect it. Later the type of thing that could be protected was argued over by software companies unclear as to what was in the common domain and what was completely theirs. A few years ago there was a massive argument between Apple computers and Microsoft over the use of the Trash Can in their respective operating systems. Apple claiming their right to it as their invention and Microsoft saying it was something in the public domain, needed by any operating system. The argument went

Business study report Assignment Example | Topics and Well Written Essays - 2750 words

Business study report - Assignment Example A company frames its positioning, branding and segmenting strategies, after considering the business strategies introduced by its primary competitors (Yabushita & Suehiro, 2014). However the report will show that the aggregate profitability, cost and revenue experienced by a company are significantly dependent on the nature and efficiency of its factors of production. The scale and scope of commercialization practiced by a company depends on these factors (Colquitt, et al., 2013). Along with internal business aspects, commercial prosperity of a company depends on the external political and economic conditions. The report will show that political and economic outcomes of Thailand will create significant impact on the business of Charoen Pokphand Group. Finally the researcher will provide a brief focus on the role of sustainability in the modern business world. Thus long run success of a company depends on a series of macroeconomic and internal business interaction. Charoen Pokphand Group (CP) known as one of the biggest conglomerate of Asia. The company was founded in 1921 and its headquarters are located in Bangkok, Thailand (Yabushita & Suehiro, 2014). After its inception, the company has considerably expanded the scale and scope of business internationalization. At present, CP provides its services and products in more than 20 countries of the world. The business of CP is segmented in three major industries, namely telecommunications, retailing and food and agro-industry. The company has its own restaurants, telephone companies, hypermarkets, convenience stores (Yabushita & Suehiro, 2014). It also provides internet services to its customers and sells certain edible items such as meat and frozen food. Charoen Pokphand Group is a giant multinational company of Thailand and it trades its products and services to government, corporate companies and also common household customers in the market. CP

Motivation Statement Assignment Example | Topics and Well Written Essays - 1000 words

Motivation Statement - Assignment Example I want to pursue an employment position with Sony Corporation as this would allow me the flexibility to choose between the different paths available under the graduate entry scheme. The fact that the corporation offers me the option to choose either a career in the Research and Development or Engineering section or any of the other career paths after the mandatory year in training makes the position attractive to me. The first year needs to be spent in the Graduate Entry scheme with the corporation providing me the necessary acclimatization and the consequent career choices that are available. The current state of the Electronics industry offers much scope for innovation and quality control with the latest efforts in Six Sigma and Zero Defect initiatives offering graduates with expertise in quality certifications the chance to move up the ladder. Since I have undergone several courses related to quality control, I believe that I have the skills to carry out the necessary audits and programs designed to train personnel towards Quality control. Thus, I believe that I have the necessary background to specialize in these fields. The focus of Sony corporation’s efforts towards quality control dovetails with my own emphasis on the same and I would like to be part of the initiative and apply whatever I have learned so far. The Electronics industry is highly quality conscious and it is in this field that I plan to work and give my best towards the efforts to maintain quality. Finally, my understanding of the current economic situation is that the Industry would devote more time to innovation and productivity and I hope to maximize my utility to the company given the emphasis that I have placed in these fields till now. Thus, I would like to be part of the corporation’s graduate entry program. I hope my skills and expertise would be rewarded for doing so.

What is main causes of obesity for teenagers in USA Annotated Bibliography

What is main causes of obesity for teenagers in USA - Annotated Bibliography Example Additionally, the resource is reliable and written by qualified authors who undertook intense research process to compile the facts and figures. Therefore, observing from these established facts, this reference is key to the course of the research paper. This publication identifies with the purpose of the research paper. Boy Scouts of America (BSA) is a publication established from the Boy Scouts of America movement established under the inspiration of the Boy Scout Association. The BSA incorporates boys between ages fourteen to eighteen and institutes several programs for helping and supporting the society in their surroundings. This publication is key to the study into obesity among the teens as it is from teenagers’ organization. Notably, it facilitates a description of the various elements that are causative agents to obesity among the teenagers. The publication therefore features accordingly as a reliable information source for the paper. Additionally, the article reflects accordingly in the intent of the research paper, including discussing the essential points that directly affect the development of the dissertation. Thus, I use this reference from the establishments of the factual information in this research study. Paul Insel is a clinical professor of psychiatry and behavioral sciences at Stanford university school of medicine. Turner and Ross are also established professionals in psychology and behavioral sciences. The American Diabetic Association is key in addressing the challenges influencing the health crisis resulting in obesity. In this publication â€Å"Discovering Nutrition†, they all bring their established professional finings regarding the subject of obesity. They facilitate studies involving health education and nutrition as they relate. The objectives of the publication relate accordingly to the purpose of the research proposal of understanding the causes of

Reflective Journal Assignment Example | Topics and Well Written Essays - 1500 words - 2

Reflective Journal - Assignment Example In my opinion, the perception of Total Quality Management (TQM) is essential to consider by an organisation, as in recent times, customers have increased their expectations towards availing their respective desired products. To fulfil the sophistication in products that would raise customer satisfaction, project management must have to introduce TQM concept. Justifiably, if customers do not accept the exact service that they want, they seek for other alternatives and thus create a worsened situation for any particular project. There usually lay several chances for having customer’s dissatisfaction in terms of cost as well as quality along with service. From the basis of discussion, I would like to state that when a project results into cost-effective with minimum quality as well as fulfil all the desirable characteristics from customers’ perception, they become satisfied and after that, such project could be wrapped rapidly (Frame, 2002). For instance, in terms of an on line product like a dress material, a customer may select the material through online marketing site of a company and likewise order that particular item. The site would provide opportunity to the customers like cash on delivery and free shipping. Three days later after ordering, the product would reach to customers’ destination. If there does not exist any such problem in the product, the customer should be happy and remain satisfied with the product and likewise provide the purchasing costs without any hesitation. However, I think these circumstances would change if the product does not contain the same colour or the expected material does not get matched with the delivered product. By considering the above stated circumstances, the customer could refuse to accept the product and the management should recreate the whole process again for gaining the satisfaction level of such customer. After smooth completion of the process, the online company could be able to receive cash

Journal Term Paper Example | Topics and Well Written Essays - 1500 words

Journal - Term Paper Example One of the first insights Thoreau makes when he states, â€Å"a man is rich in proportion to the number of things which he can afford to let alone† (Thoreau, pg. 335). This statement is somewhat complex and difficult to discern. While Thoreau is referring to his interactions on the Pond, it’s clear the statement can be extended to the larger context of existence. For me the statement is referring to a sort of wealth that isn’t necessarily linked to money, but is more rooted in wisdom or knowledge. In these regards, Thoreau means that the individual that can go without certain elements in life, has already experienced or gained spiritual insight into their nature and as such can go without them. Another insight I found highly enlightening was Thoreau’s insights into the nature of daily existence and art. In these regards, he states, â€Å"We must learn to reawaken and keep ourselves awake, not by mechanical aids, but by an infinite expectation of the day, which does not forsake us in our soundest sleep...to affect peoples' quality of life, that is the highest of arts† (Thoreau, pg. 338). This section of the essay is very loaded and complex. In one sense, Thoreau seems to be indicating that the Socratic belief that the unexamined life is not worth living is accurate. He is stating that the individual should wake up every morning with the desire to discover some new truth or an ‘infinite expectation of the day’. Rather than leaving the reader at this stage, however, Thoreau extends this to include the nature of art. He indicates that the greatest type of art should affect individuals’ quality of life. In these regards, Thoreau has gone beyond simply Socratic insights, into stating that the individual should also contribute their intellect to the betterment of society. For me, this underlines the passage and a great deal of Thoreau’s mission. "Reading" 351-362; "Sounds" excerpt 363-364 In the section tit led ‘Reading’ Thoreau considers the nature of reading as it relates to self-edification and culture. In his discussion Thoreau considers a number of works, all of which are considered ‘classics’ in the traditional sense. He has a great support for these works and argues that the information contained therein represent the pinnacles of human thought distilled and articulated into literature that has lasted the test of time. In his support of classic literature, Thoreau laments the unwillingness of others to embrace these texts. He states, â€Å"A man, any man, will go considerably out of his way to pick up a silver dollar; but here are golden words, which the wisest men of antiquity have uttered, and whose worth the wise of every succeeding age have assured us of;- and yet we learn to read only as far as Easy Reading, the primers and class-books† (Thoreau, pg. 357). While underlining Thoreau’s support of classic literature, this quote also indi cates a sort of general displeasure Thoreau has with the general social order. It should be no surprise that an individual who chose to live life for a period in seclusion on a farm should have some general disagreements with the nature of society. As the text progresses, it’s clear that Thoreau’s vision is in large part critical of traditional social assumptions

Social Learning Theory and Role Model Essay Example | Topics and Well Written Essays - 2250 words

Social Learning Theory and Role Model - Essay Example The outcome of the experiment was that children imitated what was done on the doll (hitting, punching, shouting at it) without waiting first for any reward approximated to the person in the experiment initially hitting it. This is where social learning theory was derived, which is an observational learning or modeling (ibid). Social learning suggests that both the environment and psychological factors create a kind of behavior, which an individual acts upon. It outlines four steps, which are involved in the modeling process: attention, retention, reproduction, and motivation. With the social learning theory, Bandura goes on to say that individuals, especially children, learn and act according to what they see in the environment, which are basically based on imitation. They act what they see and are socialized within that system, which pursues such behavior. It is then significant to point out that since children imitate values, actions, and social behavior modeled to them, it is then better that these actions and values are good and correct in order for them to act as good and valuable social beings. Even though Bandura claims that an individual learns behavior from his environment coupled with some psychological factors that trigger such behavior, a particular behavior does not always result in remodeling. This is due to the presence of punishments, which could be past, promised (e.g. threats), or vicarious (Boeree 1998). The social learning theory has a continuous reciprocal interaction among behavioral, cognitive, a and environmental influences. It has extensively been applied to understanding aggressive behaviors and how an individual may be influenced to trail the path of aggression. It also received a fair degree of attention on psychological disorder, specifically on the context of behavior modification (Bandura 1969). Television commercials and computer games are few of the most

Poverty in the United States and in India Essay Example for Free

Poverty in the United States and in India Essay Poverty is the inability to meet basic needs of life and to some extent the inability to meet essential material needs that ensure a safe and secure livelihood. The United States measures poverty using governments set poverty line. In rough estimate around 12% to 16% in the United States live below the poverty line. When statistics were done in the year 2006, people under the 18 were the ones highly affected by poverty. A research that was done recently by Carsey Institute at the University of New Hampshire, the rate of children who are poor is relatively higher in the rural parts than in the suburban areas. The US government and other nongovernmental organizations have been trying to reduce the level of poverty in the country. They have tried to educate as well as initiating campaigns that focus on poverty eradication. With this they place their focus especially on the homeless, people faced by atrocities like earthquakes, immigrants and others. The government has tried to build up charity programs and social workings based on improving the nature of the impoverished people. Faced with the heated up issue on poverty the Government has come up with 2017 poverty eradication plan, that is based on lowering or bringing to an end the poverty that faces some parts in the country. The Government embarks on raising the low- income workers minimum wage to 50 percent unlike the 30 percent that they earn. The Government also in tends to raise the Earned Income tax Credit and Child Tax Credit; the former enables people to invest on assets and the latter provides the child with a tax credit of $1000 per child. The Government wants to establish a policy that looks after the rights of employees, leading to better jobs and good salaries. It will also embark on child care help to those families that have got a low income and promote education for all. It will also create be able to place youths that are disadvantaged to schools and work so they are able to earn a living. They also want to make sure that they make it possible for higher education to be available in every state. These among many other solutions are being looked at by the US government in order to reduce the rate of poverty. Factors that result to poverty in the US include; parents not being married and raising children out of wedlock, Great amounts of taxes imposed even to the low income earning people, Public schools are run poorly, in addition to being funded heavily such that some people do not afford them. , children score very low in marks. Diseases like mental disabilities, abuse of drugs, domestic abuse and also natural disasters are other causes of poverty in the United States. INDIA India is one of the poorest countries in the world, unlike the US which is a world class country. Its most people live below the poverty line that is one third of the population. According to World Bank; 2005, â€Å"India has 456 million people, 46% of its population lives below the poverty line, it also has 828 million people, or 75. 6% living below $2 a day† Some of the causes of Indias poverty are the meager daily wages that employees receive. Most people in India live in rural India. They get very low of what they earn which is basically not possible to live a comfortable life with. There is also unequal distribution of wealth with very less people earning 33% of the income while most people in the country earn less than what is expected by the Government and that is $0. 40 per day. Others of those people work in informal job sectors that have got no job or social security hence leading them to extreme poverty. As a result of the income inequality, most children in India are affected by food, surviving rarely on very little. A high percentage of those children are suffering from malnutrition, than has been witnessed in other countries. The major causes of poverty in India are derived from two schools of thought. The first being the Developmental view which states, that Indias economy was completely deindustrialized. This resulted to all goods and services turning out to be very expensive and the India man could barely afford. As a result of the tremendous increase in prices and a decline in terms of trade, a massive hunger struck and resulted to many Indians dying. The land where the people grew food crops was all destroyed and cash crops such as cotton, opium, tea and grain for export and more so for animal feeds were planted. With this, it is evident that the colonial governments were part to blame for the impoverished country. The other school of thought; Neoliberal view states that both unemployment and underemployment were also a cause towards poor India. Farmers in India too over rely much on Agriculture products without looking for other investment areas. In other words the people of India have got great food security but low economic growth. Agriculture, unfortunately contributes to economy growth only 18% whereas 60% of the population depend on it. India too has got a high population growth that has immensely led to poverty since agriculture is their main source of income and the people are too many to be assisted by agriculture only. The â€Å"caste system† in India has also been blamed as a cause of poverty, since most people were left out in employment opportunities, education and other essentials. In conclusion, both India and the US have been faced with poverty issues; however, we cannot equate poverty in US to that in India. Indias economic growth is very low, the US are a bit privileged, since they are one of the most powerful countries economically. India might take a long time to recover but US is able to make sure that their goals towards curbing poverty are initiated and bring forth fruits.

The Wannsee Conference Essay Example for Free

The Wannsee Conference Essay How valid is this assessment of the Holocaust? The true origins of the Holocaust have been under academic debate and intense scrutiny among historians for a considerable amount of time. Dividing them into two major perspectives; Functionalists and Intentionalist.[1] The pair bring into view a key question and queries the shroud surrounding the Shoah. It questions what point in time the mass genocide of 6.6 million Jews was decided upon. Many would put forward the Holocaust was already assigned a position in the time-line using Hitlers own â€Å"Mein Kampf† as justification. Others would suggest the Holocaust was result of numerous political economic and social factors, that brought about the rise of both The Nazi Party and Thrid Reich. There is substantial evidence to support both sides of the debate. Functionalist historians such as Browning and Mommsen agree that the power struggle between Hitlers subordinates and war played a much greater role in deciding the demise of the Jewish people compared with Hitler himself while Intentionalists like Fleming and Dawidowicz say Hitler was following a gradualist policy. Taking these perspectives into account while researching my own sources it seems implausible the Wannsee Conference headed by Reinhard Heydrich on 20th January 1942, conceived the Holocaust and it was most definitely not fully responsible for the Shoah, however it did play its part, comprised of fifteen highly educated leading Nazi officials, civil servants and SS members, brought together under a grand villa in Berlin on shores of Lake Wannsee to discuss a programme of mass murder. Anti-Semitism was by no means birthed from Nazi imagination, although it was the Nazi party who took advantage of this hidden resentment and unleashed it with mass exaggeration. Undoubtedly without the Nazi party it would not have manifested itself in such the way it did. Rhodes perspective is from the very early stages of the Nazi party they had clear enemy. Hitler had convinced himself that Bolshevism was birthed from Jewish ideology and like a disease, would slowly infect its way around the globe until every country was a Bolshevic state and his National Socialist state was the last line of defence against Bolshevism. Having also convinced himself that the Jews who were a very easy target, were responsible for Germanys humiliating defeat of the First World War and blamed them for accepting the crippling terms of the Treaty of Versailles.[2] Historian Yehuda Bauer adds â€Å"No genocide to date had been completely on myths, on hallucinations, on abstract, non-pragmatic ideology†[3] Once he had internalised these â€Å"myths† and â€Å"hallucinations† he then required the German people to join in his beliefs; which wouldnt require much prompting. [4] The phase â€Å"two opposing political systems† which Yehuda Bauer also refers to as â€Å"parallel quests† means that National Socialism and Bolshevism or the Nazi Party and the Jews were on a collision course which could only endure one outcome, essentially one destroying the other in terms of how the Nazis perceived it to be. Seeing as the Jews were seen as an inferior race to the Aryans (Nazis) through the ideologies of eugenics and Charles Darwins â€Å"Survival of the fittest† theory, the Nazis believed they had the right to destroy the Jews. The term â€Å"quest† and â€Å"conspiracy† invokes the feelings that eventually they would reach the end and they would be willing to travel a great length to reach that end, and the Jews conspiracy would be the main obstacle upon the quest, therefore in the Nazis eyes eradication of that obstacle would bring glory upon the German Nation. It was this ideological racial war[5] so to speak between the two political systems that was the most powerful driving factor of the Holocaust and the Nazi war machine. Hitler then had to pass his ideological war onto the people, of course he knew the outcome, but would have to encourage step by step resentment and programme by rational means in order to reach this outcome. By using the intentionalist theme, this allows us to see the invasion of the Soviet Union as a way of disguising the horrors of the Einsatzgruppen and justify the killings of Jews as acts of war. The invasion of the Soviet Union was the first step in Hitlers racial war against non-Aryans and the first step towards the elimination of Bolshevism. This source is neither for or against the functionalist or intentionalist approach, however if we continue with the idea that the Holocaust and mass genocide of all inferior races, Jews in particular had already been decided upon long before the meeting at the Wannsee conference, Wannsee being in January 1942 and this taking place in September 1941[6] shows that the method of killing compared to that of 1942/1943 was extremely different, what remains completely the same between the two dates is the logistical removal of unwanted races of people through murder proves that it was well entrenched in Operation Barbarossas blueprints. As Himmler ordered his men to act harshly against â€Å"a racially and humanly inferior population† To have such an unwavering tenacious view toward a race of people and view them as ideologically under them just highlights how much the Nazi ideology of race and purity was bombarded into the people of Germany, and also means that genocide had been amo ngst the Nazi Partys designs for a long time. With these answers comes another question, what was the purpose of the Wannsee Conference. To view the source from a functionalists perspective, one could argue that with the newly acquired territory of Soviet Union due to occupation, the Nazi Party now found themselves under the control of another 2.5 million Jews who all had to be accounted for, and that would mean the next problem the Nazis came under was what to do with such a high amount of people. The quickest and simplest answer was to liquidate them at the source, so while conquering the land; they disposed of its inhabitants in order to make way for the German population in later years. Even with the intentionalist and functionalist view, the invasion of the USSR of one of the major key steps in Hitlers racial war of extermination. Using this source we can see how far the Nazi partys anti-Semitism had come since it began in the 1920s. The ideology had come straight from the pages of Mein Kampf to being practised in the streets of Germany and in the theatres of war. It is approximated the Einsatzgruppen killed 1,500,000 people through Operation Barbarossa. It is this mass murder why many historians such as Richard Rhodes6 believe that the Wannsee Conference of January 1942 does not mark the starting point for the Holocaust, this evidence of the previous source linked with Richard Rhodes link of â€Å"Operation Barbarossa† with genocide directly opposes the statement that the Wannsee conference was entirely responsible for the Holocaust. There is something else that throws mystery over the Holocaust in itself, in terms of Hitlers leadership was that he hardly gave specific orders; to the contrary he would issue an overall outcome or goal to reach and then his subordinates concluded the best approach in order to reach this target. Sometimes appointing two or more people to complete the same or similar task in order to reach different methods of completing this chosen vision and normally picking the most radical of the two to go ahead with. This caused much confusion within the Nazi party and inner conflict between the main leadership of the Nazi party which often meant they were constantly in a power struggle with different departments, each despised the other, mostly competing for Hitlers attention and acknowledgement, each time becoming more ruthless and radical with their approach to meeting his agenda in order to obtain respect and acknowledgement by their Furher. Even though the killing of those known as undesirables had been well under way long before the Wannsee protocol. The conference could still arguably be noticed as the start of the Holocaust as it made the killing of innocents an official policy. Even though the Einsatzgruppen had taken a ruthless approach to the invasion of the Soviet Union it could still be added to brutalities of war, exempt from the Nazi partys official policy. Perhaps Wannsee can be seen as responsible for the beginning of the Holocaust. This source goes against the intentionalist ideology and suggests the Wannsee Conference was intended for a different purpose altogether, the Wannsee conference at the time was going through a rapid transition in terms of the Nazi Partys ever changing ideas and beliefs toward the shifting perspectives of the final solution to the Jewish question, at a time when the intention of the party of was to take on an enormous deportation programme leading to total extermination in work camps in occupied Soviet territory after the end of the war. The source suggests that the â€Å"change in situation† was that the Nazis were coming to the shocking realisation throughout the time period the Wannsee conference was postponed to consider the harsh realities that the Jews would be disposed of during the war, and in the territory of the General government. The speech on the 12th of December to declare war against the Jews This need for a â€Å"full-scale extermination programme† could be the need to adjust from the original design of having all non-Aryans annihilated through attrition and natural causes within the camps, to organising a complex or simplistic method of killing other than bullets[7] and to discuss how they were going to kill those within the general government without deportation to the occupied Soviet Union. I dont think the decision to murder the Jews was made at the Wannsee Conference, however I do believe that the Wannsee Conference was used as a way of trying to make a decision as to what to with those deemed as Jews and Slavs within occupied territory, opposed to the original plan of working them to death through starvation and disease, it was a way of speeding up the already draw-up designs and agreeing about what was happening. Viewed in such a way, the Wannsee Conference possibly making the official start to the Holocaust that the Jews endured, many contemporary historia ns consider it to be not the exact point in time where the decision to murder the Jews was made, which would place it in agreement with my point made previously. However, regardless of this, the event is certainly of some overall significance. This sources however brings fourth another important question about the extent to which the Nazis supported were supported in their murderous actions. Also at what point can we accurately say that a policy for mass-annihilation was drafted up and started – a valuable point to highlight is that the seeds for such an operation were possibly already were affirmed within the minds of the German people long before the Nazi party ever took power over Germany. The hatred was already there, the Nazis just acted upon this hatred in their rise to power and well after they had affirmed this power with the enabling act.[8] Tracing back to the original question at hand, perhaps you could place the argument that genocide can be traced back indefinitely with the savage rise of anti-Semitism throughout the 1930s gripping Germany in a tightened vice and gradually got more radically over the years. Anti-Semitism within Germany built up in stages; however it is doubtful that the stages were planned from the entrance of National Socialism. Although there is some sort of pragmatic footpath which leads up to the Holocaust. If we begin the starting point as anti-Semitic activities and attitudes then a number of clear events come into light, with each one more ruthless and radical than the first. It is as if the Nazi Party is testing the limits the German people are willing to go, each time making the next more adventurous than the first. The first to start was the boycott of Jewish businesss which is than strongly followed by the Nuremburg Laws,[9] these laws deprived the Jewish people, many of which were born in Germany of their citizenship and forbid marriages between Jews and Germans in an attempt to purify than Aryan blood. The third step through this line of events can be viewed as Kristallnacht,[10] next to this is the invasion of the Soviet Union and the horrific work of the Einstazgruppen which led to the Wannsee Conference taking place, this then cemented the attitudes and actions that had arisen through the previous steps, finally all culminating in the arrival of the Holocaust. Kristallnacht itself was the act of a coincidence, but it leads as an example as to how far Anti-Semitism within Germany and Austria had progressed in terms of hatred of a certain race and allows an insight into how the acts of one were accountable for all in terms of the Jews. This source is particularly interesting as we get to see just how far the German people had been indoctrinated into the Nazi propaganda, although there were some who were against Kristallnacht, they were many who took it as an act of war, and saw it as their right to rid their country of the Jewish conspiracy. What is most disturbing about this extract is that it shows the murderous attitudes of people of persuasion and how far the German people were willing to go after being under the Nazi propaganda machine of Dr. Joseph Goebells. Kristallnacht was the result of the German people holding all the Jews accountable for the acts of one and was a key stage in the 1938 pogroms which would then culminate in the Holocaust. It was the actions of well-educated people, mostly the middle class which truly enforced Kristallnacht, taking it to a whole new level, the Nazi party had the fire service on hand just in-case the synagogue fires spread to the neighbouring buildings. Hitler was apart of Kristallnacht, it was mostly Joseph Goebbels who enraged the resentment towards to the Jews to produce this outcome, however the main ideology behind Kristallnacht was to remove Jews from their homes in order to re-home German citizens within the city. This source is definitely a structuralist as Kristallnacht was pure coincidence that Grynszpan saw the need to take revenge, however the intentionalist approach could argue that this event would have happened eventually regardless of his actions, as anything else could have been used to enrage the German people into action after the amount of Nazi propaganda they had been indoctrinated into over the years. Although there were many other incidents of anti-Semitism, these events can be viewed as a straight line toward the Holocaust, even though it is easy to see them as progressive steps towards the Shoah it can be argued from a functionalist perspective. Arranging these particular events in order of least radical to the most suggests that there was a clear and defined plan from the very beginning, however many were just by chance they happened as they took advantage of the opportunity at hand, something which the Nazi party were extremely good at. Kristallnacht is a key example of this and shows how the extremist and chaotic nature of the Nazi party could lead to mass destruction. Something which most definitely undermines the importance of the Wannsee Conference is that the extermination camps had been constructed long before the meeting ever took place. By the end of 1940 the Nazi war machine had 11 concentration camps[11], two years before the Wannsee Conference ever took place, one of those being the most significant of them all; Auschwitz in 1940. and Chelmo had already been using stationary gas vans since the December 1941. If the decision to build death camps had already been made and construction and indeed the process of murdering prisoners within those camps had actually begun, this significantly undermines the significance that the Wannsee Conference had on the Holocaust. However, by the beginning of 1942 in different camps fixed gas chambers were built, or already existing buildings were restructured for this purpose,[12] in light of this it could be used as evidence that the Wannsee Conference had authorised this during its meeting. Although, Hitlers undisputed absence from the meeting is also an important argument to add to its insignificance, but as we know Hitler allowed his subordinates to find the paths, so it would not seem to significant that he did not attend this meeting, however it is an argument that puts forth the idea that this meeting was just a platform for which Reinhard Heydrich to convey his many positions of power.[13] This theory can be supported by the minutes of the meeting to which Heydrich opens the proceedings by not only stating in detail but repeating how he has been granted the position of authority by Goering to oversee and co-ordinate the â€Å"Final Solution†. There is no doubt that all who attended the meeting knew that the mass-destruction of the Jewish people in Europe had been common practise, the meeting was not to discuss whether to carry out murder, but rather how to carry out the murder. At the Eichmann[14] war crimes trial in Jerusalem, Eichmann testified that â€Å"during the conversation, the minced no words about it at all. They spoke about methods of killing, about liquidation, about extermination.† The meeting simply concreted ideas and bound those in authority together rather than formally deciding upon anything new, this does not however make it a widely significant event, but it does insure its important within the history of the National Socialist movement. Another factor which also undermines the importance of the Wannsee Conference in terms of birthing the Holocaust is that the Shoah itself could have been brought forward in time due to an increasingly difficult problem which only increased with every new territory brought under occupation of the Third Reich. This problem was the question of what to do with every new Jew, Slav, Gypsy and all other inferior races of people that the Nazi party captured, the Ghettos and extermination camps already housed hundreds of thousands of â€Å"undesirables†, making the establishments extremely over-crowded, especially the Ghettos in particular. Huge numbers of people were being moved in order to suit the needs of the Nazi party. This again, is an important factor in the history of the Holocaust as it shows the Nazi party may have been forced to kill inferior races in order to make way for the new influx of victims to the Nazi war machine. This source is interesting as it explores Hitlers intentions before coming into the role of Furher, here Hitler describes the Jews building â€Å"a state within a state† suggesting that the Jews do not follow a religion but are an invasion, what is also interesting from this source is that Hitler accuses the Jews of taking advantage of Aryan generosity, which adds to the intentionalist perspective that Hitler had a plan from the very beginning. In this case, it would be removing the Jews from Aryan society and then taking it further with the Holocaust after proving to the German people that his believes are the truth, so to speak. Again, using the Jews as a scapegoat, stating they have â€Å"spread all over the world† adding more to his Jewish conspiracy theory, I believe at this point Hitler is trying to convince himself that these theories are correct by adding specific points that align with what he is saying, including how they are all made up of â€Å"one race exc lusively† It is very important to recognise the importance of the Wannsee Conference, by the fact fifteen high Nazis were in attendance that their discussions on that day were certainly of some significance to the Holocaust. However, past events and horrors that had previously taken place in the time-line of the Third Reich such as, over-crowding of the Ghettos and camps, and the mass-murders of the Einstazgruppen, were far more important in shaping the Holocaust than any formal meetings discussing it. It was acts of murder like these that allowed the Nazis to push their â€Å"genocidal† boundaries even further, among other goals, it was the overall goal of the Nazis to systematically be responsible for the demise of the Jewish race, alongside European domination. As the time went by, years of radicalisation went with it. Wannsee was a sit down to review what had happened so far, and what direction to take next. Although my argument supports the intentionalist perspectives. It seems implausible that the Nazis anticipated all aspects of Jew killing. However there was a plan, the Nazis seized opportunity and manipulated their ideas. It was this ability of opportunism that allowed the Nazis to create the single most aggressive act of mass genocide in the history of man. The two opposing political systems were Bolshevism, which Hitler and his Nazi leadership believed to be a Jewish conspiracy, and National Socialism. Richard Rhodes, Masters of Death – The SS enisatzgruppen and the invention of the Holocaust. Pg14 Another example of â€Å"Abnormal† warfare in the east is General Max von Schenckendorffs â€Å"cause for combating the partisans†, held on Mogilov between 24 and 26 September 1941. It also shows the close operation between the army and the SS. Schenckendorff has charged the SS – Cavalry Brigade under Strandartenduhrer (colonel) Hermann Fegelein with mopping up the Pripyat marshes. This operation had begun on 29 July 1941, after Himmler had instructed his men to act harshly against â€Å" a racially and humanly inferior† population. All male Jews were to be shot, women to be driven into the marshes. Suffering 17 dead, 3 missing-in-action, and 36 wounded, Fegelein could proudly report to his leader that the brigade had shot 660 Soviet soldiers, 1,001 partisans and 14,178 Jews† Jurgen Foster, The Final Solution, Origins and Implementation, edited by David Cesarani Gerlach suggests that the purposes of the Wannsee Conference had changed sharply during the period of its lengthy postponement – or at any rate its inordinate length – was caused by the changed situation following Hitlers speech on 12 December, and the need to now prepare for a full-scale extermination programme which had not been the case when the initial invitations had gone out at the end of November 1941. Ian Kershaw, Hitler, the Germans, and the Final Solution. Pg.267 In an act of anguished revenge, he shot the Third Secretary at the German Embassy in Paris, Ernst vom Rath. The German diplomat died of his wounds on 9th November 1938. Grynszpans action was immediately denounced by the Nazi propaganda machine as a â€Å"declaration of war† and part of the world-wide Judaeo-Masonic conspiracy. It would unleash an unprecedented orgy of ferocious anti-Jewish violence and terror across Germany. Robert S. Withrich, Hitler and the Holocaust, How and why the Holocaust happened. Pg.68 The Jewish state has never been delimited by space. It has spread all over the world, without any frontiers whatsoever, and has always been constituted from the membership of one race exclusively. That is why the Jews have always formed a State within the State. One of the most ingenious tricks ever devised has been that of sailing the Jewish ship-of-state under the flag of religion and thus securing that tolerance which Aryans are always ready to grant to different religious faiths. ________________ [1] Intenionalists and Functionalists can be divided into sub-categories of moderate and extreme and historians within the same block can have differing perspectives. [2] The terms of Versailles stated, the Germans had to accept the blame for starting the war (The war guilt clause), they had to pay reparations of  £6.6 billion and the army was reduced to 100,000 men, the Rhineland was demilitarized, submarines, air force were forbidden and they were only allowed six battleships. Lost territory included Alsace-Lorraine to France and numerous colonies to Britain. [3] Yehuda Bauer, Rethinking the Holocaust, New Haven, Conn: Yale University Press, 2002, Pg.48. [4] The hatred of the Jews birthed from using them as a scapegoat for the Treaty of Versailles and defeat of the world was greatly advanced by the propaganda of Dr. Joseph Goebells. [5] Nazi Ideology viewed all those of non-Ayran decent, especially Jews as inferior races, these being, Nigeros, Slavs, Gypsys and many others. The only race of people they seen pure were the British and believed they shared the same blood as the Germany people. [6] Richard Rhodes, Masters of Death – The SS einsatzgruppen and the invention of the Holocaust. Pg.98 â€Å"The German invasion of the Soviet Union in June 1941, codenamed â€Å"Operation Barbarossa† was indeed to be inextricably linked with the decision to implement a genocidal war against all the Jews of Europe.† [7] 15 August 1941 two months into â€Å"Operation Barbarossa† Himmler went to the Minsk Ghetto to observe the shootings of â€Å"undesirables† for the first time. During the shooting Himmler who had never seen dead people before stood right at the edge of the open grave to look in, and because of this he had brain matter splashed onto his coat and head and began to feel sick, heaving and wobbling. Himmler then took into account the effect shooting people would have on their soldiers and began to look for alternative methods. [8] The Enabling Act was a decree put forth by Hitler in his rise to power that allowed him to maintain his reign over the German people, the decree abolished the need for a democratic vote every four years and therefore allowed Hitler to maintain his political position until his demise in 1945. [9] The Nuremburg Laws of September 15th 1935: the laws outlawed relationships betweens Jews and Aryans in order to make the Aryan blood pure again. [10] On the 9th November 1938: Kristallnacht (Night of broken glass) was responsible for approximately 100 dead Jews, 20,000 German and Austrian Jews arrested; many of those were sent to concentration camps. 1,350 Jewish synagogues were burnt to the ground and Jewish shops throughout Germany and Austria had their windows smashed and their homes looted. [11] By January 1942, the Nazi party had 11 concentration camps throughout their occupation of Europe. These were Dachau(1933), Sachsenhausen(1936), Buchenwald(1937), Flossenburg(1937), Mauthausen(1938), Ravensbruck(1939), Gusen(1939), Neuengamme(1940), Gross-Rosen(1940), Natzweiler(1940) and finally Auschwitz(1940) [12] http://www.jewishvirtuallibrary.org/jsource/Holocaust/gascamp.html [13] Heydrich was Heinrich Himmlers deputy and head of the Reichssicherheitshauptamt. (Reich Security Main Office, or RSHA) [14] Eichman was in charge of organising and maintaining the logistics of the Holocaust.

Hazards Of Sulphuric Acid And Caustic Soda

Hazards Of Sulphuric Acid And Caustic Soda A factory will be extended and it will consist of sulphuric acid and caustic soda and these two substances are hazardous substances which will be stored with propane which is a flammable substance and storage of these chemicals can pose various hazards to people and properties both on site and off site but theses hazards can be prevented or reduced as low as reasonably practical. Ai Sulphuric acid in concentrated form is highly irritating, toxic and corrosive to the tissue. Contact with this acid during leakage or spillage can rapidly destroy the tissue, and can cause severe burns, shock, collapse and other symptoms related to those of severe thermal burns, causing onsite hazard to the workers. The material used to construct the tank can cause hazard, according to HSE (2007), Sulphuric acid comes in contact with iron and some steel, hydrogen can be produced and trap quantities of these hydrogen can cause explosion resulting in onsite hazard. Leakages resulting from storage tank, tank truck can drain down the right way of embankment to the low grounds. If there is water flow, it can lead to water body containing acid causing off site hazard on the people that might drink from it, swim in the water, death or sickness off fishes and other water bodies. SCL (2002) Caustic soda can cause both onsite and offsite hazard, if caustic soda reacts with atmospheric carbon di oxide, blockages can be formed as a result of sodium hydroxide clumping.HSE (2007). During unloading of caustic soda if the lid of the tanks, flanks connected to the pipeline, the valves are opened or defected; ejection of caustic soda from the openings can result in accidents. Leakages of the tanks can also flow into the environment causing off site hazard. If this alkali comes in contact with the eyes it could lead to lowering or loss of vision, dermatitis or chronic eczema can affect skin. If the concentration is very high it can rapidly decompose affected tissue. Inflammation of the mouth, throat, oesophagus and stomach may occur if come in contact with NAOH. Japan Soda industry association (2006). As seen in sulphuric acid, this alkali can cause unusual fire and explosion hazard. If it comes in contact with water, moist air and certain metals. OSHA. Spillage of sulphuric acid and caustic soda can also result in slip and trip of workers. HSE (2003) Question Aii SULPHURIC ACID To reduce the risk of sulphuric acid the tank which the acid is stored should be constructed to appropriate standard by a specialist. Acid resistant material should be used to bund the acid stores. HSE (2007). Sulphuric acid residue and vapour are usually retained in empty containers. For this reason labelled safeguards should be observed until they have been thoroughly cleaned. The storage area should be correctly sited and provided with warning notices. Storage tanks should be segregated from incompatible material. The flooring should be constructed by acid resistant to prevent accidents such as slips and trip. The storage area must be secured and regular inspection should be carried out for the container and ancillaries in case of defect to avoid leakages Carson and Mumford (1988). The risk of sulphuric acid can be reduced by carrying out some precautions against exposure to the acid such as enclosing transfer, safety showers and eye wash facilities should be provided close to areas where exposure to the acid is possible. Employees and employers should be kitted up with personal protective equipment such as PVC plastic gloves with gauntlets, PVC plastic chemical suits, acid resistance boots, chemical goggles or face shield these personal protective equipment should be worn regularly especially when getting in contact with the acid and the whole body should be protected not wearing some and omitting others because contact of the acid with any part of the body can cause harm as seen above. Carson and Mumford (1988) Sulco is a chemical company in one of its bulletin described how a storage tank for sulphuric acid can be constructed and thus explains that carbon steel should be used in the construction of tanks and piping for concentrated sulphuric acid over 70% while the pumps and valves should be constructed with 316 stainless steel to avoid iron contamination and alloy 20 for prolonged life since they are subjected to wear. Concrete footing should be used to support the storage tank. The storage tank should be surrounded by a dike, dike material can be concrete or earth lined with compacted clay or can be a synthetic liner. The design and operation stages should be done with care to avoid liquid full sections of pipe between closed valves of which the hydrogen produced by steel corrosion causes dangerous pressures most especially in warmer weathers. On delivery of the sulphuric acid the competent person should ensure that the tank is big enough to contain the amount of sulphuric acid that is b eing delivered to avoid over filing. The person receiving the sulphuric acid should check the unloading connections of the truck to ensure that the material is unloaded into the proper storage tank to avoid explosion. SCL (2002) Unloading must be done by two people to reduce the possibility of accident and also in case of emergency the other can be of assistance and the facilities required for unloading should also be designed to reduce accidents location of the overflowing vent should be of interest, the vent should be directed away from buildings, isolation valves and air shut off valves into the dike. In cases of ruptured unloading hose, liquid isolation valve and air shut off valve should be far from the loading area so that the leak can be stopped quickly and safely. The truck driver should ensure that all equipment on his truck such as unloading hose is in good order. He and the person receiving should wear personal protective equipment and should be trained on proper actions to be carried out in case of spillage. During unloading of the acid, the truck should be wedged by wheel chocks to prevent movement while offloading. The ignition should also be off unless tractor air is needed. There should be po st warning signs, the operators should route traffic away from off loading areas. In an event of spill, ensure that the unloading area are covered or sealed for containment. The regulated air supply should be at normal of 30psi and maximum of 35psi. SCL (2002) From above it can be deduced that leakage can result in water body containing acid. To prevent this, steps should be taken to construct earth dikes downstream to contain the acid and water. If it is a frozen ground, back-hoe and front end loader will be necessary if a dam is needed, but if there is a high rate of flow through the area, damming may not be feasible, then a place farther downstream will be located where the contaminated water can be contained for neutralization before it reaches the main water course. The ph of the effluent liquid should be between 6.0-9.0 and the local regulation must be met before being sent for disposal. The tank truck should be made of 316 stainless steel, to prevent iron contamination. SCL (2002) CAUSTIC SODA Preventive measures should be carried out to avoid onsite and offsite hazard due to splash, leakage, outflow or penetration of caustic soda to the external environment. Due to its corrosive properties to avoid harm during working hours, a competent person should be employed to handle the alkali. He should be trained on the properties of caustic soda and various precautions on handling it. To avoid leakage of caustic soda, the competent person should be in charge in checking pipe opening and closing of valves, checking of the commencement and termination of the receiving and checking of the quantities received. Care should be carried out during loading and unloading of this alkali to the tanker to avoid mistake in transferring the alkali to the wrong tank to avoid exothermic reaction or explosion. The competent person should always wear personal protective equipment such as rubber gloves, rubber apron, work cap, protective goggle, cotton or synthetic fibre work, rubber boots and dust mask. Shower and face washing facilities should be provided close to where the caustic soda is being handled in case of any accident such as spillage or leakage. Japan Soda industry association (2006). Skin cream are also necessary for protecting the skin, they help wash contamination from skin and after work cream aids replacement of skin oil and this can also be carried out when working with propane and sulphuric acid.HSE (2006). To prevent leakages of caustic soda from flowing out of storage tank a spare tank should be installed to receive the alkali before emergency action is being carried out. Liquid bank such as earth fill, concrete, pit-like structure, pond and depression can also be constructed to accumulate the leaked caustic soda. These facilities tend to prevent harm from happening and the accumulated leaked caustic soda is then recovered and disposed. The alkali is disposed by neutralizing it with acid then wash it away it away with large quantity of water. The caustic soda water solution (water used for washing) should be neutralized before disposal to the river or sewage system to prevent polluting the river. Large quantity of leakage can be reduced by surrounding the leaked alkali with sand before disposing it as described above, small quantity of leaked liquid can be flushed with water or wiped off, and solid caustic soda can be recovered by scraping it together with sand or soda ash. The equipm ent that is being used to handle the caustic soda should be inspected periodically and the record should be retained. Erroneous operations can be prevented by taking certain measures like indicating name and directions of flow of the liquid, colour-coding and indication of the opening or closing direction of major valves and cocks. Checklist should be done during inspection of operating facilities and procedures. Japan Soda industry association (2006). Training should be carried on individuals involved in handling or working with the alkali, to prevent accident, they should be trained on proper usage of the personal protective equipment and first aid kit. HSE (2006) Caustic soda should be isolated from metals such as aluminium, tin, zinc because it corrodes them and hydrogen can be formed from this process and this can cause explosion. Caustic soda should be kept far from other chemicals, organic peroxides etc. From the above it can be deduced that not any material can be used to construct the storage tank for caustic soda. Steel can be used but it is safer to use a tank lined with rubber or alkali resistant synthetic resins. Defects and openings in the lid of the tanks, the body of the tanks, the flank connected to the pipeline and valves should be checked for by a competent person before injection of caustic soda into the tank. Japan Soda industry association (2006). Health monitoring should be carried on the workers working with propane, sulphuric acid and caustic soda. They should be asked to check their skin every six months for dryness and soreness and if these symptoms appears, the proper use of hand cream and PPE by the workers should be investigated HSE (2006). Question Bi According to Carson and Mumford (1988) leakages of propane can results hazard. Even small leakages can cause harm resulting in large volume of potential flammable gas. Propane is known to have anaesthetic properties; it is also known to cause depression of the central nervous system and can also be nauseating when inhaled. The density of propane is such that when released it can accumulate at low levels, filling valleys, sumps, ditches pits hugging contours of the ground, pipe-trenches, and propane is known to travel considerable distance causing offsite hazard when it comes in contact with a source of ignition can cause fire and explosion risk. Loss of liquid propane at temperature of 15oc causes vaporization of propane this is usually seen in nearly all propane released to the atmosphere this results in flammable vapour air cloud. This can cause onsite and offsite hazard. The propane can disperse harmlessly or it can ignite immediately in the factory (onsite hazard) if it comes in contact with an ignition source it can also drift until it reaches an ignition source then ignites, the cloud may burn with or without explosion, if the clouds is too rich to explode it may form a mobile fire ball. This can cause off site hazard. The radiant heat from this can cause burns on people and destroy properties and probably ignite combustible material depending on their distance to the fire ball. Debris can also be drawn in to the fireball by convection currents. Carson and Mumford (1988) explain that onsite and offsite hazards can also result from boiling liquid expanding vapour explosion (BLEVE). This result from failure of LPG vessel exposed to fire and mechanical damage this can be due to corrosion or by impact or due to over filling. The failure can result from either combination of weakening of part of the vessels exposed to fire and or excess pressure due to the effects of heat on the vessel content damages from BLEVEs arises from blast wave due to release of internal pressure, thermal radiation as a result of fire ball from massive burning of the contents of the vessels in the air which is preceded by ground flash, projection of fragments scattered over considerable distances due to violent rupture of the tank. Carson and Mumford (1988) explains that missiles usually travel alongside the direction which the end of the container is facing, but in some cases deviation can occur this can result in both onsite and offsite hazard. BLEVE ca n affect people and equipment onsite, passersby, onlookers, emergency services; road tankers can also be affected. BLEVEs can also affect road tankers during delivery if the tank suddenly rupture and blast and the blast are usually then followed by fireball. During transportation of hazardous material BLEVEs is the more severe and two types are known to affect tankers which is fired BLEVEs which has been discussed above and the cold BLEVE which can result from violent impact on the tank during traffic accident and other causes as seen in the storage tank. Accidental spill which can occur during delivery of propane can result to severe fire and explosion causing injuries and fatalities amongst off-road population resulting in off side hazard. Paltrinier, Gabriele, Menson et al (2009). Question Bii Risk assessment should be carried out to prevent off site and on site hazard as seen above and this should meet up with the standard of DSEAR. HSE (2009) As seen from above one main hazard that can affect both onsite and offsite is human error and this can be prevented by employing a trained and competent person who understands the job and the characteristics of the chemicals they are working with. During filling of vessels with propane, it is the duty of the competent person to ensure that the required free space is left in the vessels after addition of propane. He should also ensure that the storage vessels of propane should not be manifolded together and if manifolding is unavoidable then suitable non return valves should be fitted. Carson and Mumford (1988) Another hazard could result from the type of vessels in which the propane is stored. According to Carson and Mumford (1988) propane can be stored in any common metal (since its non corrosive) except from aluminium and external corrosion must be prevented. Non-metallic materials like rubber and certain plastics should be avoided. To ensure a good tank that will not give problem, advice on the type of materials to construct the storage vessels, valves, pipes, joints, seals etc. Should be given by the supplier and the plant should be designed, installed and maintained by a competent engineer using appropriate standard or codes. The storage vessels should be designed to endure the highest vapour pressure to be encountered during use; this can be due to highest temperature of exposure usually solar. The tank should be inspected for soundness, crack detection and weld integrity and this should be every five years. The positioning of the tank should also be considered, from above it can be deduced that some tanks are usually position below the ground level and other above the ground. Neither of the two ways can cause risk. To prevent the storage of propane below the ground level the tanks must be securely fixed and external protective coating should be provided to resist soil corrosion. If the tank is situated above the ground, the tank vessels should be elevated above the ground. It can be placed on the cement floor and the floor should be sloped away from the tank to prevent accumulation of propane in case of leakage or spillage. Installation are usually fitted with water drench systems to discharge water onto the vessels, this should be done in such a way that the water discharged onto the vessels gets to all the part of the vessels in case the vessels is threatened by direct flame impingement or radiant heat. This also prevents unnecessary discharge of vapour. This appliated could be from f ixed points such as drencher heads and monitors or mobile units spray nozzles. From above it can be deduced that BLEVEs occurs almost immediately hence these water spray stem should be automatic and should be less or equal to 600mm from the vessel surface to negate wind effects. Continuity of water supply should be at designed stage since the water discharge needs to be sustained for a prolonged period Carson and Mumford (1988). According to Landucci et al (2009) fired BLEVE on LPG road tankers during loading and unloading operations are the main cause of societal risk. Paltrinier, Gabriele, Menson et al (2009) explains that from previous studies it can be deduced that 85% of BLEVEs are thermally induced; hence prevention of fired BLEVEs may lead to reduction of risk related to LPG transportation. They further said that passive protection such as pressure relief valves and thermal coating can avoid fired BLEVE. The presence of thermal coating increases time to failure allowing time for effective mitigation actions by fire brigades. The employer or supervisors should ensure that the tank used in transporting the propane should have thermal coating. According to activities involving transportation of hazardous material (hazmat) is the main contributors to overall risk; hence reduction of risk can be achieved acting on hazardous material transport. A study carried out by Landucci et al (2009) also agrees with Paltrinier, Gabriele, Menson et al (2009) saying that coating produces effective protection of the tanks, it also increases the expected time for the tank to fail. They also concluded that introduction of fire protection coating may be a possible route to improve the safety of LPG distribution by road. The factory should be extended in such a way that the location of the storage tank will be far from the population in case of missiles and explosions hazard may not be formed. The end of the tank should be positioned from the population and the main building of the factory in case of missiles since missiles follows the direction of the end of the tank. Carson and Mumford (1988). According to HSE (1999) there are five steps to be considered when working with flammable substances, firstly ventilation: the area should be properly ventilated to enhance dispersal of liquids or gases in case of leaks, spills or release from any process. Secondly the storage and handling area should be free from ignition sources such as electrical equipment, smoking materials hot surfaces, open flames from heating equipment. Thirdly the chemical should be properly contained with the fourth step being elimination and this is not an option the fifth step by separating the chemical from other chemicals. These chemicals can be separated by physical barrier, wall or partition. If these steps above are carried out effectively where ever possible, the risk that can result the chemical will reduce especially that of propane. This can be summarised as ventilation, ignition, containment, exchange and separation (VICES), this five principle helps to ensure safe working conditions with flammab le substance such as propane. .

The Awakening :: essays research papers

The Awakening â€Å"Edna began to feel like one who awakens gradually out of a dream, a delicious, grotesque, impossible dream, to feel again the realities oppressing into her soul.† (Pg. 42) In Kate Chopin’s novel The Awakening the constant boundaries and restrictions placed on Edna Pontellier by society will lead to her struggle for freedom and her ultimate suicide. Her husband Leonce Pontellier, the current women of society, and the Grand Isle make it evident that Edna is trapped in a patriarchal society. There are constant boundaries and restrictions imposed on Edna Pontellier that ignite Edna’s struggle for freedom. Edna is a young Creole wife and mother in a high-class society. Leonce Pontellier, her husband is declared â€Å"†¦the best husband in the world†, while Edna sits and feels unsatisfied with her marriage. Edna did not respect her husband as the other women did. Leonce condemned Edna for neglecting their children. Edna’s mind was at rest concerning the present material needs of her children. Edna’s thoughts are clouded with her unhappiness, one night she awakes and sits in the night air and cries. She does not know how to explain her crying, but the reader is able to understand that it is because she is unhappy with her life. Unlike many of the women that Edna is surrounded by she does not worship her husband. In a fit of rage one night she rips her wedding ring from her finger and throws it on the floor. She tries to stomp on it, but her small heel makes not indentation. Later, Edna feels like a child, but the action holds a lot of meaning. A wedding ring is meant to bind two people together through a promise, and Edna wants out of this promise. Determined to leave the life she doesn’t want, Edna leaves her family while they are away and rents a small house. Edna lives with the knowledge that she is not a â€Å"woman-mother†. Her own husband chides her for not paying more attention to the children. Edna’s affections for her children depend on her mood, although she her state of mind always makes clear that she loves them. While talking to a close friend she attempts to explain how far she would go for the sake of her children, "I would give up the unessential; I would give my money, I would give my life for my children; but I wouldn't give myself.

Elektrolux :: essays research papers fc

The acquisition of different companies always indicates a change for both the acquiring and the acquired organisation and the people within. To successfully combine and integrate Elektrolux and Zanussi it is essential to consider both organisations ´ formal and informal structures which are heavily influenced by their culture. Culture develops on the one hand nationwide but also specifically in an organisation. Building up trust is important to develop a working informal network, which supports the formal structure. Thus positive influence is taken on the selected behaviour of people within what Breton and Wintrobe call “bureaucracies';. This behaviour is characteristically competitive, especially in such times of major change. This change should be managed step-by-step and is described by Quinn as logical incrementalism. It builds “the seeds of understanding, identity, and commitment into the very processes'; (Quinn, p145) and is the underlying strategy which makes integration successful. After Elektrolux announced the acquisition of Zanussi, both organisations and people within were confronted with many changes which created tensions or misfits that called for new visions.(Normann in Quinn, p99) As a first step, mission values and guiding principles of Zanussi were made public to the employees in the Mission Statement.(Exhibit 3 in Case Study, p914) From the bottom-up they should understand step-by-step in a learning process (Normann in Quinn, p99) what behaviour was generally expected and correct. Bennis and others (in Quinn, p101) also agree that “programs to achieve significant change must be phased and largely undertaken bottom up, but the legitimacy of alternatives must be affirmed by the support of key people at the top.'; Besides the new Mission Statement, education and training programmes were undertaken to diffuse the new philosophy and policy. Thus the rules for building up an effective network are made visible. This network supports the formal structure. Breton and Wintrobe also assume that “relationships between superiors and subordinates in bureaus are generally governed by exchange and trade and not by the giving of orders and directives.'; Exchange can only take place, if property rights are existing and are supported by “trust'; (Breton and Wintrobe, p4) Trust is essential for the functioning of networks and has to be built up incrementally. One effective way of building up trust is by making “symbolic moves'; (q,111). In addition to this, the “most important changes are often those which signal a change in attitude at the top of an organisation.'; (Riccardo and Cafiero in Quinn, p112).

Uniformity and Deformity in Harrison Bergeron Essay -- Harrison Berger

Uniformity and Deformity in Harrison Bergeron In this essay, I will attempt to explore what Kurt Vonnegut illustrated in his short story "Harrison Bergeron"--the fact that uniformity (of any kind) leads to the loss of individuality, and therefore to absolute deformity of humanness. "The year was 2081, and everybody was finally equal," the story begins. "They weren't only equal before God and the law. They were equal in every which way." (Vonnegut 1968:7) In this haunting story, Vonnegut probably wanted to warn our society of similar kind of equality, equality that can be fatal for human race. The theme of absolute equality has already appeared two years before "Harrison Bergeron" was published for the first time in Fantasy and Science-Fiction Magazine (1961). It was Vonnegut's novel The Sirens of Titan. However, in this work the theme is only a minor feature and is not really developed (see Vonnegut 1975:158). The idea probably intrigued Kurt Vonnegut and forced him to develop it into a short story. Those who are familiar with Kurt Vonnegut's writing will certainly recognize some other themes of this story. For example the fear of de-humanization of human beings, being stuck in amber (Harrisons inability to overthrow the system) and so forth. In "Harrison Bergeron", Kurt Vonnegut presented a scary view of a future society, where everyone was equal. "Nobody was smarter than anybody else. Nobody was better looking than anybody else. Nobody was stronger or quicker than anybody else." (Vonnegut 1988:7). It was the job of the agents of the United States Handicapper General to keep it this way. Beautiful people had to wear u... ...g speciesism, we can end up like in the short story by Kilgore Trout "Hail to the Chief", where a chimpanzee became the President of the United States. "The chimpanzee wore a little blue blazer with brass buttons, and with the seal of the President of the United States sewed to the breast pocket. Everywhere he went, bands would play 'Hail to the Chief.' The chimpanzee loved it. He would bounce up and down." (Vonnegut 1992:88) References: Sturgeon, Theodore Godbody New York: Vonnegut, Kurt Jr. Breakfast of Champions London: 1992; Cox & Wyman Ltd. Vonnegut, Kurt Jr. God Bless You, Mr. Rosewater New York: 1978; Dell Publishing Vonnegut, Kurt Jr.The Sirens of Titan London: 1975; Coronet Books Vonnegut, Kurt Jr.Welcome to the Monkey House New York: 1988; Bantam Doubleday, Dell Publishing

Business Requirement Analysis Essay

Introduction On my paper, I will be discussing the analysis of an e-commerce function of General Electric website. I chose to do General Electric because they are well established and have diversified services, technology, and manufacturing. General Electric is a company that is committed to being an industry leader world side and is striving to be the example for the world to follow its leadership of its businesses. Currently Forbes has ranked GE as the world’s second largest company with over 287,000 employees around the world. Jeffery Immelt is the chairman of the board and chief executive officer of General Electric. He was selected by the General Electric Board of Directors in 2000 after Jack Welch retired. Before Jack Welch retired, he announced that General Electric will become the leader in global internet business. He saw what the internet is capable of and saw that it was critical for General Electric to lead the pace in the internet business. During Jack Welch tenure, he has developed values that are taken seriously within the General Electric organization. Jack Welch used what he called the 4 E’s of leadership, which are Energy, individuals with energy love to â€Å"go, go, go†. These people possess boundless energy and get up every day ready to attack the job at hand. High energy people move at 95 miles-per-hour in a 55 mile-per-hour world, Energizers, know how to spark others to perform. They outline a vision and get people to carry it out. Energizers know how to get people excited about a cause or a crusade. They are selfless in giving others the credit when things go right, but quick to except responsibility when things go awry, Edge, those with edge are competitive types. They know how to make the really difficult decisions, such as hiring, firing and promoting, never allowing the degree of difficulty to stand in their way, and Execute, the key to the entire model. Without measurable results, the other â€Å"E’s† are of little use. Executers recognize that activity and productivity are not the same and are capable of converting energy and edge into action and results. Jack Welch took twenty years to develop his leadership model. For General Electric to have a successful implantation of the e-commerce tactics, they had to overcome some cultural issues. General Electric had also to ensure that their operations would run smoothly and to be able to build good relationships with their customers. What General Electric has done in the past was they would keep a large sales staff to help customers with their purchase of General Electric products. With the introduction of the internet and General Electric new e-business, the sales staff had become worried that they might lose their jobs because of the internet and they feeling not needed. What General Electric did to help overcome this misconception, they offered bonuses to anyone on the sales staff that helped the customers buy over the internet. They help make the staff understand how the internet can benefit them and the company as a whole and this calmed down the sales staff. With the sales of home appliances, it has become a very completive market with sales and reduce pricing on most to all appliance that anyone sales and a web presence is essential to have within this market. In today’s market though, having just one centralized website will not due and General Electric understood this and General Electric wanted to give each store the ability to sell on the internet to their customers in there general location. With each store having its own website, they should be able to manipulate the website to reflect their own personal pricing of the appliances along with advertising and home delivery terms and conditions. General Electric decided that the website drive by the postal code, meaning customers find their local General Electric store by their postal zip code. Once you are on that particular website, the website offers the traditional search and select stores, gives product details, you can compare modes and so on, but you would be offered that particular store price and specials. The websites for the stores have an user friendly, easy to use website editor where the store can change the data to reflect their current prices and sales and they can change their store banners and graphics. With this type of interface, store owners are able to reflect their website to exactly what is happening in the store. The two requirements that I have selected from the list is as followed: 1) Develop and implement a new website or enhance an existing website to include customer service. This might include features for self-service or use of real-time customer support. 2) Add Internet-based advertising capabilities such as pop-up ads, banner ads, and pop-overs. Now what we will do is discuss the two topics in more detail. The first topic I picked was Develop and implements a new website or enhances an existing website to include customer service. This might include features for self-service or use of real-time customer support. With today’s completive and customer driven market, whether you are a local small town shop or a huge e-commerce business, customer satisfaction is your number one priority as a business. Customers rules that market and the key to be successful and to grow in this world today, your business needs to provide the best customer care money can buy and you need to have better customer care then your competition. With e-business, it can be tough to make it customer friendly because of the lack of face to face contact, but to make e-business customer friendly, it will be necessary to upgrade or enhance the current webpage for the company with a dedicated page for customer support. This page needs to be easy to find on any page within the website and it should be easy to read for the customer with numbers and addresses clearly labeled for customer support. There are several features that helps with the organization and layout of the webpage to make things easier for the customer to na vigate. The first feature should be to make sure there are multiple selections for the customer to have to reach the customer service if there are any issues that should arise. The second feature would to include a customer satisfaction form where they can send information about the experience and/or troubles with the products. The third feature is a new feature that is making its way into the e-commerce market and that would be a live chat. With a live chat, customers can get real time customer service and assistance with the issue they are having with customer representatives. The company should be able to provide these options to the customers with a customer support staff that is experienced and able to resolve the issue for the customer. Just as with the phone support, any support that is requested on the website should be handled and resolved quickly and with accurately. This would be the same for the staff that is online helping to resolve issues, they all should understand the company, policies, products, and services and they should have to keep getting refresher training throughout their time with the company. With web chat, it can be very difficult to get logged on and get help and this can frustrate the customers even more before they even get any help. to keep this from happening, the web chat should use the best web technology so that the customer can log on easily and get into a chat session. The chat window should not take much time to load and there should be little wait time to reach a representative. The customer support staff should be provided with CRM software to make sure that all problems are understood and that all the information they need to solve the customers issue are within hands reach. The use case for the customer service process 1. Customer calls the toll free number, fills out an online survey, or logs into the online web chat 2. The customer then lets the customer support knows there grievance/issues with the company or product. 3. If this customer is on the phone, the phone representative will have CRM software so that they have the information available to them. If the issue requires the representative to find out additional information, then the representative will place the customer on hold to get the answers to solve the issue and then get back with the customer. If the customer submits an online form, the representative handling the form will get the issue/problem resolved as quickly as possible and email the user with the solution to resolve the issue. If it is a chat session, the representative will help the customer as soon as they let the representative know the issue. They will also use CRM software to help the customer or get help from their fellow co-workers. 4. Once the issue or problem has been resolved, the representative will ask the customer if all issues or questions have been taken care of. If the customer stats that they have had all there issue resolve, the task is complete. The reason for such an in-depth customer service section and service are because customer service is because customer service is the driving key for any company’s success for its e-business and is vital for the company to continue to enhance its corporate image by providing the best customer service. The second topic that I picked was to add Internet-based advertising capabilities such as pop-up ads, banner ads, and pop-overs. Another important factor that is missing in internet advertising is search engine optimization; I will include this component within this category. Search engine optimization has become the most important component to internet advertising and without search engine optimization; no business will stand out in the hoard of businesses out there that is using search engine optimization. What search engine optimization does is it helps your website get to the top of a list within search engines. When using internet search engines like Google.com, we type in what we are looking for and a long list of search results that come back. The sites that come first have better search engine optimization technique then the sites towards the bottom, thus making them the first sites that are seen by the customers. To put it plainly, search engine optimization techniques are tools that help your website to become the first choice to appear, in turn increasing the traffic to your website which helps enhance your brand name which will increase your web traffic even more. There are several internet and marketing programs which will help with your search engine optimization but the most popular one today is Google’s Ad words program. When using this service, it will allow your website to be among the first few search results on a search engine such as Google. Use case for advertising and marketing process. 1. The prospect types their inquiry within a search engine such as Google.com or Bing.com 2. The search engine results appear for the inquiry, which will also display the company’s website link within the first few results as long as the search inquires is related to the company. 3. Once all the results have displayed, the customer then clicks on the company’s web link and reaches the homepage for the company. 4. Once the customer has directed their attention to the company’s website, the task is successfully completed.